Marcela Albuquerque

 

  1. United Theater
  2. COOKFOX
  3. Pratt Shows 2024
  4. Modulari & Flex
  5. Untitled Miami Basel
  6. Robôéta
  7. Invisible Cities
  8. Mandacaru 
  9. Pratt Shows 2023
  10. Pratt Shows 2020
  11. AJWS Infographics
  12. Prattfolio
  13. Legends





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Pratt Shows 2024

PRATT INSTITUTE
2024

CONCEPT DEVELOPMENT
BRAND IDENTITY
CREATIVE DIRECTION

Pratt Shows, the public exhibitions of Pratt Institute’s graduating class, showcase years of research, exploration, and creative achievement culminating in Commencement in May. 

In my role, I provided creative direction to the designer, empowering her to problem-solve some initial challenges with the concept . Additionally, I developed templates to facilitate her understanding of institutional knowledge, ensuring alignment with Pratt Institute's standards and values. This collaborative approach fostered a seamless integration of creativity and institutional expertise, resulting in compelling and cohesive design solutions for Pratt Shows 2024.



Design and motion graphics by Yeji Kim