Marcela Albuquerque

 

  1. United Theater
  2. COOKFOX
  3. Pratt Shows 2024
  4. Modulari & Flex
  5. Untitled Miami Basel
  6. Robôéta
  7. Invisible Cities
  8. Mandacaru 
  9. Pratt Shows 2023
  10. Pratt Shows 2020
  11. AJWS Infographics
  12. Prattfolio
  13. Legends





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Pratt Shows 2020

PRATT INSTITUTE
2020

CONCEPT DEVELOPMENT
BRAND IDENTITY
VISUAL DESIGN
UX/UI

Pratt Shows showcase graduating classes' creative achievements through exhibitions, performances, presentations, and screenings across Brooklyn and Manhattan from February to May.

The selected concept explores the idea of physical tape as part of a kit of parts that holds a variety of work and information together as one solid system. This concept also uses the calendar as a tool of information, navigation, and orientation while also visualizing and emphasizing the volume of activity at Pratt Shows. Lastly, the development of a microsite that showcase student work was crucial, as many activities moved online when the pandemic hit in 2020.



Concept developed in collaboration with Eury Kim and Stephanie Schapowal
Motion graphics by Nir Bitton