Legends
PRATT INSTITUTE
2022
CONCEPT DEVELOPMENT
BRAND IDENTITY
The Legends Awards honor individuals and corporations in art and design whose achievements align with Pratt Institute's values. Funds raised support student scholarships, crucial for the 80% of students who rely on financial aid. This strengthens the scholarship endowment, ensuring deserving students can access a premier education in art, design, and architecture regardless of financial status.
As the lead designer, I developed the concept based on a visual briefing provided by the client, which included specific instructions regarding Pratt 135th-anniversary colors, slanted graphics, a graphic depiction of sequins, as well as metallic foil.
Concept developed in collaboration with Eury Kim
Motion Graphics by Nir Bitton