Pratt Shows 2023
PRATT INSTITUTE
2023
CONCEPT DEVELOPMENT
BRAND IDENTITY
Pratt Shows 2023 emphasizes the importance of in-person events and seeks new perspectives challenging pre-pandemic routines. It visually borrows from Design Show's accordion panels for graphic design and uses vibrant colors inspired by the blooming campus in spring, symbolizing a fresh start after winter.
As lead designer, I crafted the concept and developed a cohesive design framework for Pratt Shows 2023 across various mediums like digital and print, encompassing advertising, signage, websites, posters, social media, and more.