Legends
PRATT INSTITUTE
2025
CONCEPT DEVELOPMENT
VISUAL IDENTITY
ENVIRONMENTAL DESIGN
The Legends Awards honor individuals and corporations in art and design whose achievements align with Pratt Institute's values. Funds raised support student scholarships, crucial for the 80% of students who rely on financial aid. This strengthens the scholarship endowment, ensuring deserving students can access a premier education in art, design, and architecture regardless of financial status.
As the lead designer on Legends for the 4th year, I developed the concept based on very specific visual references provided by the client. I designed invitation suites, printed program, social media assets and projected wall environments, in partnership with the motion graphics designer and the videographer.
Motion Graphics by Felix Summ, Event Images by Andrew Werner, Invitation Collaterals Images by Dahlia Dandashi.